Content & Link Building
Generic content does not rank in finance, and bought links get sites filtered. We produce content written by people who understand the space and earn links from the publications your buyers read.
What our content and link building service covers
Content Strategy
A keyword-mapped editorial plan that covers the full funnel, from education to comparison to conversion.
Expert-Written Articles
Guides and explainers by writers with real crypto and finance backgrounds, reviewed for accuracy.
Comparison & Alternative Pages
Pages that win vs, alternatives, and best searches where buyers decide.
Content Refresh
Update and consolidate existing posts to recover rankings and remove thin content.
Digital PR
Data stories and expert commentary that earn coverage in crypto and finance media.
Editorial Link Outreach
Placements in relevant publications, secured through relationships built over ten years.
Brand Mentions & Citations
Turn unlinked mentions into links and build the citation profile Google expects from finance brands.
Link Profile Audit
Identify toxic or irrelevant links and clean up profiles damaged by past agencies.
Performance Reporting
Track which content and links move rankings and conversions, not just volume.
Problems we fix
If you are seeing thisWhat we do about it
Articles get published and never rank
Keyword-mapped briefs and expert writers so every piece has a job.
A past agency bought links and rankings tanked
Link profile audit, disavow where needed, and clean editorial links going forward.
The in-house team cannot keep up with the calendar
We fill the gaps: strategy, briefs, writing, or the full program.
No coverage in the publications your buyers read
Digital PR and outreach built on ten years of relationships in crypto and finance.
93%
Conversion Rate
50m+
Traffic Generated
98%
Revenue Growth
300%+
ROI
Our writers have worked in exchanges, fintech companies, and crypto media, so they do not need a glossary to write about custody or cross-border payments. Our link relationships were built over ten years in this industry, which means placements on sites that matter to your buyers rather than on generic link farms.
Authority that survives core updates
10+
Years in Crypto & Finance
2
Offices: Toronto & Dubai
Google rewards finance content that demonstrates real expertise and is cited by trusted sources. That is slower than buying links, and it is why rankings built this way hold.
Book a call and we'll review your content and link profile for free.
How it works
01
Map
Keyword research mapped to funnel stage, plus a content inventory of what to refresh, merge, or remove.
02
Brief
Every article gets a brief: target query, angle, structure, sources, and the trust signals it needs.
03
Produce
Written by people with crypto and finance backgrounds, edited for accuracy, published on your schedule.
04
Amplify
Outreach and digital PR to earn links and mentions, tracked against ranking movement.
What you get
Pick the pieces you need. Some clients take strategy and briefs only, others hand us the whole program.
- Editorial calendar mapped to keywords
- Content briefs for every piece
- Expert-written articles, guides, and comparison pages
- Content refresh and consolidation plan
- Digital PR campaigns and earned coverage
- Editorial links from relevant publications
- Monthly report on content and link performance
"Triple2s has some of the best marketing & SEO strategies for the cryptocurrency space. They helped us with campaigns, SEO tricks, community building and more. Robert is a very easy person to work with and gets things DONE."
Eddy V.
Head Marketing at Bybit
FAQ's
Your Questions Answered
Writers with professional experience in crypto or finance, supported by our SEO strategists. Every piece is reviewed for accuracy and for the trust signals Google expects on financial topics.
No. We earn links through digital PR, editorial outreach, and relationships with publications in crypto and finance. Paid link schemes violate Google's policies and put finance sites at particular risk.
It depends on your competition and budget. After the initial audit we propose a monthly cadence of articles and editorial links, then adjust it as we see what moves rankings.
Yes. We can supply strategy and briefs for your writers, handle link building only, or run the full program. Many clients start with one piece and expand.