Press Releases & PR
Listings, funding rounds, licenses, partnerships, and launches deserve more than a newswire blast. We write announcements journalists use and place them where your buyers and Google will see them.
What our press release service covers
Announcement Strategy
Decide what is newsworthy, when to announce it, and which outlets matter for each story.
Press Release Writing
Releases written in the format crypto and finance editors actually publish, with quotes and data ready.
Media Pitching
Direct pitches to journalists at crypto media, fintech trade press, and finance desks.
Newswire Distribution
Distribution through the wires that reach finance and crypto feeds, with the right categories and markets.
Media Relationships
Ten years of contacts at the publications that cover exchanges, wallets, payments, and banking.
Thought Leadership
Bylines, commentary, and expert quotes that keep your executives in the conversation.
Funding & Listing Announcements
Playbooks for raises, token listings, licenses, and partnerships, timed for maximum pickup.
Crisis Communications
Statements and media handling for exploits, outages, and regulatory news.
Coverage Reporting
Pickups, links, reach, and referral traffic tracked for every announcement.
Problems we fix
If you are seeing thisWhat we do about it
Releases go out on the wire and nobody covers them
Stories pitched directly to the journalists who cover your category, with the release as backup.
Coverage lands in outlets your buyers never read
A media list built around crypto, fintech, and finance press, not general tech blogs.
Announcements are rushed and miss the news cycle
An announcement calendar planned around listings, raises, and market events.
No one is prepared when something goes wrong
Crisis statements and media handling ready before an incident.
93%
Conversion Rate
50m+
Traffic Generated
98%
Revenue Growth
300%+
ROI
Most crypto press releases are read by nobody except the wire that charged for them. The difference is a story worth covering, a release written for editors, and someone who knows which journalist wants it. We have placed announcements for exchanges, wallets, and fintech platforms for a decade, and the links that result also feed the SEO work.
Coverage that compounds into authority
10+
Years in Crypto & Finance
2
Offices: Toronto & Dubai
Every pickup in a credible publication is a trust signal for buyers and a link signal for Google. PR and SEO are the same investment when they are run together.
Book a call and we'll review your announcement calendar and media list for free.
How it works
01
Plan
Announcement calendar, target outlets, and the angle for each story.
02
Write
Releases, pitches, quotes, and supporting assets, approved by your team.
03
Pitch
Direct outreach to journalists, then wire distribution for reach and syndication.
04
Report
Coverage, links, reach, and referral traffic for every announcement.
What you get
Available per announcement or as a monthly PR retainer, scoped after we review your calendar.
- Announcement calendar and angles
- Press release writing and editing
- Targeted media list and journalist pitching
- Newswire distribution
- Executive bylines and commentary placement
- Crisis communication templates
- Coverage and link report per announcement
"Triple2s has some of the best marketing & SEO strategies for the cryptocurrency space. They helped us with campaigns, SEO tricks, community building and more. Robert is a very easy person to work with and gets things DONE."
Eddy V.
Head Marketing at Bybit
FAQ's
Your Questions Answered
Crypto media, fintech trade press, and mainstream finance desks. We do not guarantee specific placements, but we pitch to the journalists who cover your category and report on every outcome.
Yes. We use wires that reach finance and crypto feeds and choose the categories and markets that fit each announcement. Direct pitching comes first; the wire extends reach.
Yes. These are the most common announcements we handle, and timing them around exchange schedules and market conditions is part of the work.
Coverage earns links from authoritative finance sites, which is one of the strongest ranking signals for YMYL content. We coordinate PR and SEO so each announcement supports your rankings.